The BOULEVARD collection is an ode to the essence and history of Araraquara, deeply inspired by the emblematic Boulevard dos Oitis, located on Rua 5. This green tunnel, which embraces the city with its imposing canopies, serves as a living metaphor for the duality between the natural and the urban, the essence and the ego, which guides the concept of this collection.
With a carefully chosen color palette to evoke the softness of leaves throughout the seasons and the filtered light that permeates the landscape, BLVRD explores the contrast between natural textures and architectural forms. The pieces in this collection feature quality raw materials and sustainable production, harmonized with cuts that refer to the straight, organic and angular lines of the modernist architecture that defines the city's landscape.
Each piece is a meeting of past, present and future, between the tranquility of the natural environment and the pulse of the city. Fluid structures meet architectural volumes, creating a synergy between organic lightness and the strength of human construction. The collection reflects a stroll along the boulevard, where tradition meets innovation, and the connection with the city transcends clothing, becoming a sensorial experience.